Leadership Team

Sally Zalk

305.555.5555 info@asdf.com

Sally brings 22+ years in the hospitality industry in Producing, Managing and Operating high impact Global Meetings, Incentives, Educational programs & Destination Management Services. Creating motivational & life changing experiences for participants increasing sales and saving time & money for corporations and other types of organizations. Providing opportunities for sales teams to achieve their goals!

Exceptional interpersonal and communications skills. Proven track record in managing, coaching, leadership & problem-solving skills. Developed a meeting management registration & budgeting software proprietary programs as well as experienced in various on-line applications.

Served on the Nassau Paradise Island Meeting Planners Advisory Board and speaks Brazilian Portuguese as a second language.

Sally has an extensive background in the following broad-based competencies: Hotel & Venue Site Selection, Contract Negotiations, New Product Sales Launches, International Conferences, Tradeshow Organization, Educational Programs & Tours, Ground Transportation Logistics, On-Site Meeting & Incentive Management, Vendor negotiation, Program Budgeting, Development of Email Marketing Campaigns, Online Registration, Tracking Housing, Menu planning & design, Staging, Lighting, Décor and Entertainment.

Trish Black

Operations Administrator
305.555.5555 info@asdf.com

Trish brings more than 15 years of experience in Operations Management. Trish specializes in the efficient organization of company resources to direct activities toward project goals and objectives to ensure client satisfaction.

Jessica Posey

Event Planner
305.555.5555 info@asdf.com

Jessica Posey brings over 18 years of experience in customer service, event planning, business operations and marketing services. She most recently served as assistant director of Conferences at Vanderbilt University for 8 years. As a graduate from the University of Florida with a B.S. in Commercial Recreation, she utilizes her expertise in tourism, marketing, event planning, and management to bring innovative marketing solutions to clients looking to become a leader in their industry.

Strategic Partners

Ed Carey

Strategic Partner for Business Development and Marketing
305.555.5555 info@asdf.com

Ed brings more than 20 years of experience in hotel and resort branding, sales and marketing to the Essential Meetings Team. Early in his career he was part of the opening team of one of the most significant resorts in the Caribbean, the El Conquistador Resort & Club and Las Casitas Villages where he continues to consult on sales deployment and tactics. He played a significant role in the development of LXR Luxury Resorts and served as the Regional Director of Sales & Marketing for the company’s resort, golf and marina properties in Fort Lauderdale, FL.

When LXR merged with what is now Hiltons Luxury Brands, Ed served as the Managing Director of Sales at the Boca Raton Resort and Club and Boca Beach Club where he was twice awarded the Waldorf Astoria Hotels and Resorts Director of Sales and Marketing of the year. Ed has a unique insight into the management of the hotel and resort experience and will help us build strong relationships and mutual trust with our partner providers.

Francis W. Purvey

Strategic Partner for Sales Development
305.555.5555 info@asdf.com

Francis brings years of successes in tourism and hospitality management, meetings and incentives excellence & sales and marketing, focusing on upscale and luxury resorts and destinations.

Respected as an entrepreneurial innovator and keen marketer, he is a known speaker, panelist and educational contributor at industry events and trade shows and is frequently quoted by trade publications.

He has been a member of the Caribbean Hotel & Tourism Association’s Marketing Committee, President of the Florida & Caribbean Chapter of SITE Global in 2010. He was Vice Chair for Visit Florida’s Meetings & Travel Trade Advisory Committee and member of that public-private entity’s Marketing Steering Committee.  He was also Vice Chair of the Host Committee for the Site Global 2013 Conference in Orlando.